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Ticketmaster, the ticketing leader takes a step further into Web3 and NFTs👇

April 22, 2023

Ticketmaster, the global leader in ticketing, turns to Web3 and NFTs to offer a revolutionary experience to ticket holders. In partnership with the metal band Avenged Sevenfold, Ticketmaster is testing an innovative feature that links NFTs to exclusive benefits for fans. This new approach opens up unprecedented opportunities to enhance the fan experience and strengthens the link between events and their NFT holders.

1️⃣ The Bridge between NFTs and Sports Ticketing:

Ticketmaster takes a bold turn by exploring the possibilities offered by NFTs in the field of sports ticketing. The recent collaboration with the metal band Avenged Sevenfold demonstrates the immense potential of this technology. Thanks to NFTs, event organizers can offer pre-sale tickets to holders of specific NFTs, such as the "Deathbats Club" collection. This approach creates a direct link between collector NFTs and a concrete use in the real world, giving new value to the holders of these digital assets.

2️⃣ Exclusive Benefits for Fans:
One of the great strengths of NFTs in the field of sports ticketing lies in the possibility of offering exclusive benefits to the holders of these digital assets. Thanks to the collaboration between Ticketmaster and Avenged Sevenfold, fans who have acquired NFTs from the "Deathbats Club" collection now benefit from unique privileges. Among these benefits are premium seats, special rewards, and exclusive experiences related to the metal band. This innovative approach strengthens the ties between artists and their fans, offering a more rewarding and engaging experience.

Final words

By adopting NFTs, Ticketmaster revolutionizes ticketing by offering tangible benefits to holders, as shown by its collaboration with Avenged Sevenfold. This innovative approach strengthens the link between fans and events, paving the way for a more immersive and engaging experience in the entertainment industry.