Success Story
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Your ticketing looks like everyone else's. And it's costing you attendees.
A generic link. A checkout form with none of your colors and none of your identity. A buying journey where your brand vanishes at the most critical moment: the moment the attendee pulls out their credit card.
For a small one-off event, that's fine. But when you're building an event brand, a concept, a saga, an experience, every touchpoint matters. And your ticketing is the very first one.
That realization is what gave birth to Tickie Studio, our new custom design and development service. And its first project shows exactly why it changes everything: Centurion, the biggest amateur MMA tournament ever held in France.
Tickie Studio: custom-built, not a template
Tickie Studio is a full-service creative offering where our teams plan, design and develop a fully customized event website, with Tickie ticketing built in natively: no friction, no redirects.
In practice, that means:
A website that reflects your event — every color, every typeface, every animation is designed around your brand
Ticketing that's invisible yet always there — the checkout flow is built right into the site, with no break in the experience
An optimized conversion path — every element on the page guides visitors toward buying
A responsive, high-performance site — mobile-first, fast, and optimized for SEO and social sharing
How is that different from a page builder or a template? With Tickie Studio, designers and developers build your site the way an agency would, but with ticketing already baked into the product's DNA. No external plugin, no widget slapped on at the last minute, no redirect to a third-party page.
Why should organizers care?
Because your ticketing site is your best salesperson. It's often the first, and sometimes the only, touchpoint between your event and a potential buyer. If that page doesn't convey your event's energy, you're losing sales.
An integrated checkout flow (with no external redirect) significantly reduces cart abandonment. A site with a strong visual identity increases time on page and engagement. And pages with immersive content, like visuals, a countdown, and artist or athlete profiles, convert better than a plain list of tickets.
The look of your ticketing isn't a question of aesthetics. It's a question of revenue.
Centurion: the first Tickie Studio project
100 fighters. 8 galas. 1 crown. 1 pro contract.
Centurion is the most ambitious event concept in French MMA, created by 100%Fight and Stéphane Chaufourier "Atch", a leading combat sports promoter in France. 100%Fight brings more than 20 years of MMA promotion, 100+ events, and a reputation that helped launch careers like that of Francis Ngannou, former UFC heavyweight champion.
The Centurion concept: a mega-tournament in the -77 kg division, where 100 amateur fighters face off over 8 fight nights at L'Embarcadère in Aubervilliers, from April through the end of 2026. What's at stake: a professional contract with 100%Fight, the Centurion crown, and a €10,000 prize pool.
An event of this scale couldn't settle for a standard ticketing page. It needed a website that lived up to the concept.
What our teams built
The Centurion site is a textbook example of what Tickie Studio can deliver. Every pixel captures the tournament's raw, cinematic identity while maximizing conversion.
1. An immersive visual universe
A dark, high-contrast aesthetic that mirrors the world of combat sports
Custom animations that reinforce the tournament's innovative identity
Typography and a color palette unique to Centurion, with no generic elements
2. A user journey designed to convert
A high-impact hero section with the tournament logo and the tagline "100 Fighters. 1 Crown."
A real-time countdown to Round 1 (April 25, 2026) — urgency and anticipation
A stats dashboard showing the number of fighters, the weight class, the 8 galas and the prize pool
An interactive gallery of 100 fighters — clickable profiles with photos and details. 18 confirmed and 82 open slots create a sense of progression
A "Pantheon" section detailing the prizes: €7,500 + a pro contract for the champion, €2,000 for the runner-up, €1,000 for the semifinalist
"Tickets" buttons placed strategically in every key section
A checkout flow that stays inside the Centurion universe, with zero breaks to an external page
Fighter registration directly accessible, with the requirements clearly displayed
Why it works better than traditional ticketing
A generic site sells tickets. A Tickie Studio site sells an experience.
When an attendee lands on the Centurion site, they don't see a list of dates and prices. They discover a universe. They explore the fighters. They feel the urgency of the countdown. They understand what's at stake in the tournament. And by the time they click "Tickets," they're already sold.
Traditional ticketing: "Here are 8 dates, pick a ticket": a rational decision, price comparison, hesitation
Tickie Studio: "Here's an epic saga of 100 fighters, come witness it": an emotional decision, engagement, purchase
MMA is a sport of emotion. Your ticketing should be too.
Available to every organizer
Centurion is the first project, but Tickie Studio is now open to everyone. Boxing gala, music festival, handball season, corporate event: our teams build a website that carries your identity and maximizes your sales.
Complete branding: colors, typography, visuals and a checkout flow that look like you
Custom pages: showcase your event, artists, teams or speakers
Interactive features: countdowns, galleries, 3D seating maps, animations
Native integration: Tickie ticketing, CRM and marketing tools seamlessly built in
Everything you see on the Centurion site, our teams can build for your event.
How to get started
• Get in touch: book a 30-minute call to walk us through your event and your needs
• Creative brief: our teams work with you to define the visual identity, the user journey and your conversion goals
Design and development: we build your site and integrate Tickie ticketing natively
Launch and follow-up: we go live, train your team and track performance
Your event deserves better than a generic link.
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