More than 80 organisers sell their tickets with Tickie
In one loop
The segment, the campaign and the sales it drives live in the same place. You finally see the path from a message to a ticket sold.
1. Target
“Loyal fans” segment
Attendances > 10
Total spent > €200
1,284 contacts
2. Reach
“Derby D-3” campaign
SMS
Sent Saturday at 10 am
3. Cash in
Revenue attributed to the campaign
€12,480
214 transactions · average basket €58
Why Tickie
To target well, you need to know who bought what, who came and when. That information lives in your ticketing: with Tickie, your CRM already has it.
Ticket and product purchases
Import or a connector to build
In every profile, with every sale
Event attendance
Invisible
Number of attendances and last attendance
Abandoned carts
Invisible
Visible and followed up automatically
Emails built for events
Generic templates
Event and countdown blocks
Sales generated per campaign
Estimated by hand
Revenue attributed to each campaign
Getting started
Exports, imports, syncs
Plugged into your ticketing from day one
The platform
Six tools that speak the same language as your ticketing. Pick a tab to see what each one does.
Segmentation
The segment builder combines more than 25 criteria taken from your ticketing: what each person buys, the events they attend, the tickets they receive, their membership, their postcode. Every segment recalculates automatically, with no export and no spreadsheet. Dynamic segments depending on your plan.
Purchases: total spent, number of tickets or events bought, first and last transaction
Attendance: attended the event, number of attendances, last attendance
Transferred or received tickets, memberships, packages, abandoned carts, postcode, tags
In the CRM, also filter by campaign engagement: opened, clicked, bought afterwards
Segment builder
Auto-recalculated
Name
Loyal fans
Number of attendances
greater than
10
Attended
less than
1 year ago
Or
And
Total spent
greater than
€200
Preview
1,284 contacts · 6.9% of your customers
Save
Number of attendances
> 10
Last attendance
over 6 months ago
Received a ticket
yes
Total spent
> €200
Number of events bought
≥ 3
Last abandoned checkout
less than 7 days ago
Has a membership
yes
Postcode
69007
Tag
South Stand
Attended the event
Derby
Average order value
> €80
Has a package
yes
Segment analysis
Every segment comes with its own analysis
Size and share of your customers, purchase volume and average spend, trend over time, overlap with your other segments, tags, spending tiers, countries and postcodes: you know who you’re talking to before you write.
dashboard.admin.tickie.io/customer-segments
Three segments to create in your first week
Loyal fans
Conditions
Number of attendances
> 10
Attended
within the last year
Give them first access to the season-ticket presale.
Guests to convert
Conditions
Received a ticket
yes
Number of transactions
= 0
A transferred ticket is a new fan to get to know: give them a reason to buy for themselves.
Win back
Conditions
Last attendance
over 6 months ago
Total spent
> €100
Reach out before your next big date, with a welcome-back offer.
Want to see your own segments?
Someone from the Tickie team walks you through the CRM and answers your questions.
Automations
Set a scenario up once: Tickie follows up at the right moment, every time, without anyone pressing “Send”.
TRIGGER
Cart abandoned
WAIT
1 hour
CONDITION
Still no purchase?
ACTION
Email “Your seat is waiting”
ACTION
Tag “Followed up”
Available triggers
Checkout completed
Product purchased
Cart abandoned
Ticket scanned
Ticket created
Ticket transferred
New customer
Order cancelled
Pre-event communication
Birthday
Ready-made scenarios
Abandoned cart follow-up
Welcome sequence
Email the day before the event
Email the day after the event
Birthday email
VIP offer after a big purchase
Order tracking
By industry
A few campaign ideas to launch with the CRM, depending on your business.
Sports clubs
Season-ticket presale for fans who came more than 10 times
SMS two days out to sell the last seats for the match
Automatic follow-up on abandoned season-ticket carts
Sports ticketing →
Venues and theatres
New date announced first to the audience of the artist’s last show
Email the day before with access, times and the bar
Last-minute offer to regulars for quiet nights
Culture ticketing →
Festivals and concerts
Presale reserved for last year’s festival-goers
Follow-up on abandoned pass carts
Parking or camping options offered by email after purchase
Festival ticketing →
Museums and attractions
Invitation to the next exhibition for visitors of the last one
Birthday email with a family offer
Waiting list for sold-out guided tours
Museum ticketing →
Getting started
No connector to install: your ticketing and your CRM are one and the same.
01
Sell
Every purchase in your Tickie ticketing creates or enriches a profile. Nothing to plug in.
02
Import
Add your existing files as CSV or Excel: AI suggests the column mapping, and known contacts are enriched, never overwritten.
03
Launch
Start from a segment recipe or a ready-made scenario, and send your first campaign.
Dedicated contact, data migration and team training: depending on your plan.
Integrations
Company CRM, ad pixels, online stores: your data flows without re-entry, and the API stays open for everything else.
HubSpot
Salesforce
Meta Pixel
TikTok Pixel
Google Tag Manager
Shopify
WooCommerce
PrestaShop
HTTP requests
Open API
Your data
The platform is SOC 2 Type II and PCI DSS certified and GDPR compliant. Inside the CRM, everything else is set from your own settings.
They belong to you
It’s in the contract. Export contacts, lists and campaigns to CSV or Excel whenever you like.
Consent respected
Unsubscribes, email and SMS blocklists, STOP replies: everything is applied automatically.
Your domain, your brand
Send from your authenticated domain, with your logo and colours already in every email.
Controlled access
Give each team member the right level of access to the CRM.
FAQ
What is a ticketing CRM?
It’s a CRM connected directly to your ticketing: every purchase, abandoned cart or transferred ticket feeds the contact’s profile, with no export. You can then segment your audience, reach it by email or SMS and measure the sales each campaign generates.
What does Tickie’s CRM know about each contact?
Contact details, company, your tags and custom fields, plus all ticketing activity: transactions, tickets and products bought, abandoned carts, emails and SMS received. Amount spent, number of orders and average basket are calculated automatically.
Which conditions can I use to build a segment?
Purchases (total spent, average order value, number of transactions, tickets or events bought, first and last transaction), event attendance (attended, number of attendances, last attendance), abandoned carts, transferred or received tickets, memberships, packages and contact data (creation date, country, postcode, tags, custom fields). Conditions combine with AND and OR, and dynamic segments depend on your plan.
Do segments update on their own?
Yes. Dynamic segments are recalculated automatically from your ticketing, and every segment shows when it was last calculated. This feature depends on your plan.
Do I have to import my contacts by hand?
No. Every purchase in your Tickie ticketing creates or updates the contact’s profile. For existing files, the CSV or Excel import suggests the column mapping automatically, and a known contact is enriched, never overwritten.
Can I send SMS from the CRM?
Yes. SMS campaigns work like emails: custom sender name, merge fields, immediate or scheduled sending. STOP replies are handled automatically, and messages use credits you can top up from the CRM.
How do I know which campaign drove sales?
Every email campaign has a Revenue tab: attributed revenue, transactions, average basket, conversion funnel and top traffic sources. Attribution uses the last non-direct click.
What can I automate?
Scenarios triggered by a purchase, an abandoned cart, a scanned, created or transferred ticket, a new customer, a cancelled order, a birthday or a pre-event communication. They can wait, filter, send an email, add a tag, add to a list or call another tool.
Can I keep my current CRM?
Yes. Tickie connects to HubSpot and Salesforce, as well as Meta and TikTok pixels and Google Tag Manager. You can also export your contacts and campaigns at any time.
Is the CRM GDPR compliant?
The platform is GDPR compliant and SOC 2 Type II and PCI DSS certified. Inside the CRM, unsubscribes, email and SMS blocklists and double opt-in on forms are built in.
Who owns the data?
You do. Your buyers’ data belongs to you under the contract, and you can export it whenever you want.
